Ford Motor Company

Hi everyone!

This category is dedicated companies who are putting a lot of effort into making their business greener, who are already best practices in their respective industries with regard to being fair and sustainable. But my goal is to also point out those companies who are greenwashing, thus only pretending to be green in order to get customers.

A company close to my heart is Ford Motor Company. Here in the US they are huge, but back in Germany they are having a hard time against VW. This really annoys me, because everyone should know how much effort they are putting into making manufacturing cars as eco-friendly as possible.

Some facts:

  • Engines: Through a new technology in manufacturing engines, Ford is able to save 1 million liters of water per year in the Cologne engine production. This equals a decrease of 50%!
  • Water: From 2000-2012 Ford reduced its water consumption by 62%!
  • Ford usually builds up their manufacturing facilities close to waterways in order to make use of “car ships”, which of course can hold many more cars than a single truck.
  • Ford employs supplier parks to make use of just-in-time / just-in-sequence deliveries, decreasing the amount of transportation and packaging needed.

Before my first internship in the automotive industry, I had my doubts whether or not it was possible for this industry to be green. However, Ford has shown me that it is indeed possible and this is why I like this brand so much. Ford cares about the environment and instead of “just” developing more fuel efficient cars, they constantly strive to make the whole manufacturing process more sustainable.

You can help making this category more exhaustive by sharing your best / worst practices across industries! I would love to hear about them!

– Vic


Green Festival – San Francisco 2013


It has been 3 weeks that the Green Festival took place in San Francisco, but I still want to let you know about it. Did anyone of you go as well? For those who did – how did you like it?

I personally was amazed by its sheer size – more than 350 companies across different industries were there, ranging from Ford Motor Company to Clif Bar. I have seen more and more organic and Fair Trade products in supermarkets, but I have never seen so many in one place. We only went for one day and it was almost too short to visit all the booths and see all the speakers.

Two things stood out for me that day:

  1. All the free food J Yum! There are so many great organic and Fair Trade products out there and you could try them all! In general, I would love to buy more organic products if it wasn’t for the high price. But here at the Festival many companies offered discounts – so if you are into buying organic products and are price-conscious, consider going to the Green Festival 2014!!
  2. The documentary “GMO OMG”. I have heard of GMO (who hasn’t with all the products in supermarkets saying “GMO free”) and I have my thoughts about it. But this film shocked me! Did you know that 85% of all corn grown in the US is genetically modified? Or that Monsanto (one of the largest and most powerful companies selling genetically modified seeds) threatened to sue the states who wanted to introduce labelling for food containing GMO? If you are interested in this topic, I really recommend you to watch this film. It will change your thinking (and, probably your shopping behavior)!
    Watch the official trailer here: GMO OMG Official Trailer

If anyone of you went to this festival, either in San Francisco or elsewhere, I would love to hear about how and what you liked J

Have a great day,


Hi everyone,

Welcome to my Blog #WhoCaresNow.
I am a Master of International Marketing student and came across the topic of Green Marketing some time ago. With all the companies around us proclaiming their green side, their social responsibility and eco-consciousness as well as all the organic products in the market place, I got interested in this topic. I am not an environmentalist, but I believe that we have to change the way of how we use our resources if we want to sustain our standard of living in the long run. I want to use this blog to broaden my horizon, increase awareness about Green Marketing-related topics and would love for you to accompany me on this journey!

Please feel free to comment with any topic-related suggestions you might have 🙂

– Vic